Sunday, April 18, 2010

What the heck happened to Clash of the Titans this weekend?


Good afternoon everyone. I came online to check the box office results and was BLOWN away by what I saw. Let's break it down a bit.

Number 1 this week, How to Train Your Dragon. WHAT?!?! It just all of a sudden leap froged a few spots to number one? I saw the film, and loved it, absolutely loved it. It was action, adventure, dragons, the whole nine. It was performing pretty steadily at the box office, but just couldn't grab the number spot, until this week. (NOTE: That might change as of tomorrow because the race between the first and second place movies was so close).

Number 2 went to a new-comer, Kick Ass. In all my estimations, I thought this movie was going to open number 1, and it stay may do so tomorrow. The movie has been getting great reviews, has a funny story line, and has a great cast. In fact, 13 year old actress Chloe Moretz is getting a lot of attention for her role as "Hit-Girl". Must be all that swearing and killing she's doing in the movie.

Number 3, Date Night. Just like this week, last weeks box office winner came down to the wire. Date Night looked like they had the top spot until Monday morning. They were battling it out with Clash of the Titans for number 1. So to see it drop to three isn't necessarily a bad thing, just surprising. Surprising because "Dragon" has been out for awhile now, and to see it take a leap above a movie that's been out for 10 days, that's crazy.

Number 4, also a newcomer, Death at a Funeral. Not a huge surprise; the movie landed where I think it was supposed to. I think it will do about the same number for the weeks coming up.

Number 5, surprise of the week, Clash of the Titans. What the heck? It was first place last week and drops to fifth place this week? Wha, who, ha, how? Well, after 2 seconds of thinking about it, I figured out why it dropped; BECAUSE THE MOVIE SUCKED. It took the movie crowds a few weeks to see it, but they finally came to their senses. There are a few other factors involved in the drop.

First is the fact that Kick-Ass and Death at a Funeral both came out this week. Kick-Ass especially demanded more screens at theaters. This gave "Titans" less screens, and less of a battle against the other movies in the top five.

Second is the fact that "Titans" was an abomination in 3D. So what do you think the theaters did? Including Valencia, CA... theater owners opted to use their 3D screens for "Dragon" rather than "Titans". This obviously boasted the ticket sales of one apposed to the other.

I guess, the overall theme of this rambling post is this; we're not going to pay for lame 3D movies anymore. These studios need to understand that the movie-going public will not just buy 3D tickets anymore, JUST to buy 3D tickets. The movie has to be shot in 3D, not just converted in post-production. Movies like "Dragon" that utilize the technology to better tell their story is the way to do it; rather than using it as a gimmick for kicks.

This blogger made a promise to himself never to see another 3D movie that was converted in post-production. This happened after the debacle that was Alice in Wonderland. No comment.

No comments: