Sunday, July 11, 2010

Edward Norton fired by Marvel. Both Marvel and Norton's representative comment...

Marvel Studios President of Production Kevin Feige has brought down the hammer, Thor style!  Just the other day we heard that Norton would not reprise his role as Hulk in The Avengers movie.  Now it's getting ugly.  In my posting of the news, my guess was that Marvel just simply didn't want to deal with the very difficult Norton any more.  I was correct!  Here's the email sent to Hit Flix by Kevin Feige:

We have made the decision to not bring Ed Norton back to portray the title role of Bruce Banner in the Avengers. Our decision is definitely not one based on monetary factors, but instead rooted in the need for an actor who embodies the creativity and collaborative spirit of our other talented cast members. The Avengers demands players who thrive working as part of an ensemble, as evidenced by Robert, Chris H, Chris E, Sam, Scarlett, and all of our talented casts. We are looking to announce a name actor who fulfills these requirements, and is passionate about the iconic role in the coming weeks.
Wow!   Norton just can not work collaboratively with anyone.  He's got a great work ethic and is as talented as they come, but this is not an individualistic business.  It's an industry built on collaborative work.  I'm not surprised at all though.  What did we expect out of him?  Here's the response to Feige's comments by Norton's agent Brian Swardstrom also forwarded to Hit Flix:
This offensive statement from Kevin Feige at Marvel is a purposefully misleading, inappropriate attempt to paint our client in a negative light. Here are the facts: two months ago, Kevin called me and said he wanted Edward to reprise the role of Bruce Banner in The Avengers. He told me it would be his fantasy to bring Edward on stage with the rest of the cast at ComiCon and make it the event of the convention. When I said that Edward was definitely open to this idea, Kevin was very excited and we agreed that Edward should meet with Joss Whedon to discuss the project. Edward and Joss had a very good meeting (confirmed by Feige to me) at which Edward said he was enthusiastic at the prospect of being a part of the ensemble cast. Marvel subsequently made him a financial offer to be in the film and both sides started negotiating in good faith. This past Wednesday, after several weeks of civil, uncontentious discussions, but before we had come to terms on a deal, a representative from Marvel called to say they had decided to go in another direction with the part. This seemed to us to be a financial decision but, whatever the case, it is completely their prerogative, and we accepted their decision with no hard feelings.

We know a lot of fans have voiced their public disappointment with this result, but this is no excuse for Feige's mean spirited, accusatory comments. Counter to what Kevin implies here, Edward was looking forward to the opportunity to work with Joss and the other actors in the Avengers cast, many of whom are personal friends of his. Feige's statement is unprofessional, disingenuous and clearly defamatory. Mr. Norton talent, tireless work ethic and professional integrity deserve more respect, and so do Marvel's fans.

Brian Swardstrom
WME
Daaaaaaaaang, Swardstrom was NOT OK with Feige's comments.  This is a pretty typical response from an agent when an actor gets fired.  And that is exactly what happened here, Norton WAS FIRED.  Like Feige's comments confirmed, it had nothing to do with money, Norton's just too difficult.  To me, this means there's no hope of Norton returning to the ensemble film, but I've seen crazier things happen.  For now, we just have to mope until Comic-Con when hopefully some names will be out there for the role.  We'll let you know as soon as we do.

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