Wednesday, November 3, 2010

"Red State" Poster

Well, here you have it, folks. The first poster for Kevin Smith's new film Red State is out, and it's freaky good.

Here's a little description of it by Smith himself:
"Moody, weird, and pitch-perfect for the tone of the film. If I went out to an ad agency here in town, I’d be billed close to 20 grand for a campaign that’d maybe… maybe… include this poster. But this piece of artwork (I call it “The Holy Ghost”) didn’t come from a top-tier ad agency: Jon Gordon is my RED STATE producer, and this poster was created by his assistant, Melissa Bloom. So we’ve got a marketing image that was put together by someone who was on set every day, integral to the process that produced the film which inspired this image… The marketer is actually family, RED from pre-production all the way through wrap, so she’s got an insight into the flick that no ad agency could ever boast (not even one-time Glo-Coat golden boy Don Draper over at SCDP). I’ll take passion over pedigree any day…So Melissa (with a Gretzky-like assist by Ming), the person on the RED STATE crew least likely to spearhead our marketing campaign, gets the collar for this arresting image – and I fucking dig that."

Smith has been working hard on this film, and he seems to be really passionate about it. His enthusiasm is exciting for me. I hope it'll be good.

Click the poster to enlarge.

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