Sunday, May 27, 2012

G.I. Joe: Retaliation pushed back 9 months into 2013, but why?

G.I. Joe: Retaliation was set to be released just a month from now, but not anymore.  Paramount is pushing the film back NINE MONTHS!  From June 29th, 2012 to March 29th, 2013.  But why?  Well, here are a few reasons, one confirmed, one rumored.  Let's take a look at both.

This is confirmed.  The studio's official reason for pushing back the release is 3D.  They are post-converting the film, and it will of course take time.  One has to think that The Avengers is to blame for Paramount's train of thought.  That film, which was co-distributed by Paramount, is breaking one record after another, and the 3D is a large part of that success.  We also know that even the worst of movies can be profitable with 3D assisting in the box office take.  Take the 2010 film, Clash of the Titans.  That film was post-converted to 3D and made a boat load of money, but was a really bad film!  Even so, it was profitable and "warranted" a sequel which was just released a few months ago.  Speaking of bad movies...

The Movie Was Bad
This is rumor, but may be a more valid theory than just money hungry executives.  The rumor mill says the movie wasn't very good and the studio was worried that it wouldn't profit, and maybe even lose money.  After two colossal Hollywood bombs this year (John Carter & Battleship), the studio can't risk a terrible film.  The star of the film, Dwayne Johnson, added some evidence to this theory when he Tweeted that there will be re-shoots.  He says it's to enhance the 3D, I think it's to enhance the film.

Whether the studio is pushing back the movie due to 3D, or it was a bad final cut, I'm a little bit bummed about it.  Since the trailer premiered, I wanted to see the film.  I really liked the first one, when a lot of people hated it.  We'll have to wait until March of next year to see what the real story is.  But until then, it's hurry up and wait.  

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